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Adria Telekom
CASE STUDY
Adria Telekom
Adria Telekom launched a full-cycle white-label IPTV/OTT platform, now serving 20,000+ subscribers across Europe. Designed for diaspora communities, it features multi-platform apps (Web, Mobile, Smart TVs), a custom CRM, and advanced tools like voice commands, internet TV search, catch-up TV, smart home integration, and gaming support-offering scalability, flexibility, and a seamless user experience.
What was the challenge?
Challenges
- Lack of a Unified Platform: Adria Telekom needed a cohesive, all-in-one solution that could support a wide range of devices and platforms while providing a consistent user experience.
- Multi-Platform Complexity: Delivering a consistent user experience across Web, mobile (Android & iOS), and multiple Smart TV platforms (AndroidTV, Amazon Fire TV, Samsung Tizen, LG WebOS, Apple TV) required specialized expertise for each platform.
- Scalability for Growth: With ambitious goals for subscriber growth, they required an infrastructure that could handle a rapidly expanding user base without compromising performance.
- Business Process Integration: Creating a CRM system that seamlessly integrates with their specific sales and support workflows, enabling efficient customer management and business operations.
- Advanced Feature Requirements: Implementing cutting-edge features like internet TV channel search, voice commands, adaptive streaming, catch-up TV, and smart home integration that weren't available in standard IPTV solutions.
- Need for a White-Label Solution: To cater to different markets and brands, Adria Telekom required a flexible, white-label-ready platform that could be easily customized and deployed.
- Tackle industry-standard streaming challenges (DRM, scalability, concurrent users) and align with regulatory requirements.
Scope
- White-Label Engine: A powerful and flexible white-label engine allows Adria Telekom to launch and manage multiple IPTV/OTT services under different brands, each with its own unique branding and content catalog.
- Cross-Platform Applications: We developed a suite of user-friendly applications for all major platforms, ensuring a seamless viewing experience for subscribers
- Powerful CRM System: A custom-built CRM system automates and streamlines Adria Telekom's business processes, from sales and lead management to customer support and billing. This has empowered their teams to work more efficiently and provide a higher level of customer service.
- Advanced Features: The platform is packed with innovative features that enhance the user experience
- Advanced Streaming Features: Implement internet TV channel search, adaptive streaming, catch-up TV (up to 28 days), picture-in-picture (PiP), and voice command functionality.
Approach and Solution
We approached this project as a comprehensive digital transformation, not just a software development engagement. Our strategy focused on creating a future-proof, scalable solution that would position Adria Telekom as an industry leader.
Key Features
How we approached it?
We approached the project not as traditional software development, but as a full-scale digital transformation - with the goal of positioning Adria Telekom as a leader in the OTT market.
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The Solution
We approached this project as a comprehensive digital transformation, not just a software development engagement. Our strategy focused on creating a future-proof, scalable solution that would position Adria Telekom as an industry leader.
Outcome
- Complete Digital Transformation
- Accelerated Time-to-Market
- Competitive Market Positioning
- Regional Expansion
- Operational Efficiency
“Adria Telekom’s vision pushed us to innovate on every level-from technical architecture to user experience. Leading this project was both a challenge and a privilege. We engineered a future-proof IPTV/OTT solution that adapts to multiple markets, devices, and user expectations. The collaboration was seamless, and the results-over 20,000 subscribers and expanding speak for themselves.“
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